It’s no secret that cannabis infused products are all the rage these days, but there’s one skincare line that’s grabbing the spotlight, and rightfully so! With its high-quality ingredients and glowing reviews, Urban Juve Skincare line is taking over the skincare marketplace. We caught up with the boss lady who is leading the way: Sandi Lesueur, President of Urban Juve and Director of Brand Development of the The Yield Growth Corp.
Tell us a little bit about your background.
SANDI: Skincare and wellness are a business niche that has defined my career from early days with M.A.C Cosmetics to my time with Oprah Winfrey's makeup artist Derrick Rutledge for the launch of his beauty brand to heading the expansion of Riversol Skincare with dermatologist Dr. Jason Rivers. Sales based on relationships, product development knowledge and pushing the boundaries on a quest for quality and results are my focus and distinction. The global nature of our business inspires me as much as the brimming potential of new ingredient use such as hemp and CBD for skincare and wellness.
What gave you the inspiration to create your skincare line and what makes it unique?
SANDI: They say timing is everything and being first to market is a boon for business. Being introduced to the potential in the cannabis beauty and skincare world by a team of women with varied backgrounds -- so early in the game -- fueled my interest in Urban Juve. Seeing the results of early products has opened up our collective creative energy and the scientific exploration -- through partnerships with academics and labs -- is nothing short of invigorating. Every day is different, whether challenged by hurdles or celebrating successes. People coming together to back a new product is wonderful.
What's your daily skin care routine?
SANDI: Urban Juve is my daily go-to! I’ve worked with dozens of brands but none of them keep my skin as hydrated and looking as healthy as Urban Juve. I believe in using clean, gentle products. Keep it simple. Cleanse/serum/moisturizer Weekly hydrating mask is a must too! Too many people use too many products, and too harsh of ingredients
As a busy boss lady, how do you keep balance between your personal and professional life?
SANDI: I’m still trying to figure this one out. I travel often and when I return I put my family first. I’m the happiest when my kids, and dog are all together. I always make time for the people I care about. I have an amazing group of women who continually push me to challenge myself in all areas and I know when I need to just rest and do nothing.
What are your favorite workout routines?
SANDI: I love to speed walk and ride my bike with my lab/retriever along the seawall near my home in Vancouver. I eat healthily and take time to relax and meditate near the water. I work hard and play hard!
If you could give any advice to your younger self, what would it be?
SANDI: It would be to believe in yourself no matter what and to surround yourself with kind, positive people. Refresh your goals often and never be afraid to try new things. Being open has led to untold adventures in my personal and professional life! I love life! I believe it’s up to me to be happy and I certainly never limit myself. Dare to dream!